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About

ABOUT

About AllaboutID

Find, Bid, Style Effortlessly

Founded in the heart of NYC, allaboutID is more than just an online furniture store—it’s a destination for those who value quality, aesthetics, and smart shopping. Our journey began by visualizing data to enable easy and efficient shopping.

Our Vision

To be the leading e-commerce home styling store, delivering quality, style, and comfort through smart, sustainable solutions – auctions, an intelligent furniture search engine, and seamless post-sale coordination – empowering customers to make confident, lasting choices and foster a deeper connection with their home objects.

Our Mission

We aim to revolutionize furniture shopping by integrating advanced technology, promoting sustainability, and enhancing the smart, seamless shopping experience. Through our auction platform, AI-powered furniture library, and Post-sale coordination app, we empower retailers to operate efficiently and sustainably while offering customers diverse, affordable, and eco-conscious choices. Committed to continuous innovation and exceptional customer experience, we strive to be the preferred destination in the online home styling industry.

Why Choose Tradewinds

Proven quality and trust

Tradewinds stands out for its exceptional quality and customer satisfaction. We have proudly sold over 2.1M pairs of shoes, with a 98% satisfaction rate.

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Our Store Advantages

Unmatched shopping experience

At allaboutID, we offer a shopping experience that sets us apart. 

01. Auction for Furniture

Shop floor sale and certified pre-loved pieces effortlessly with our auction feature—bid instantly, enjoy the thrill, and find trendy or timeless pieces without the long wait. 

02.Premium quality products

We strive to offer high-quality products crafted from the finest materials, designed for you to feel the excellence and admire the craftsmanship. Each piece is made for a lasting connection with buyers—never a disposable item that adds to environmental waste.

03. Exceptional shopping process

Our furniture search engine enhances the buying decision process by visualizing data to help verify the look and fit. Additionally, personalized recommendations based on buyer input streamline the search, ensuring a faster and more seamless shopping experience.

04. Seamless post sale coordination

Through our app, retailers and buyers can seamlessly coordinate the post-sale process—including delivery status updates, final payments, and scheduling—while ensuring high-profile buyers’ personal information remains protected, all in one convenient platform.

Meet Our Team

Dedicated professionals committed to excellence

At Tradewinds, our team is the heart of our success. Composed of dedicated professionals who are passionate about footwear and customer service, we work together to deliver an exceptional shopping experience.

Mike Adam

Footwear buyer

Ken Law

Customer service manager

Lukas Santa

Marketing specialist

David Lionel

Warehouse supervisor